Cooperative Advertising
It is an established fact in education that millions of dollars in scholarships go unclaimed every year for the simple reason that no one applies for any of them. It could be that students or counselors are not aware of the existence of these scholarships in spite of the fact that there are books (not just pamphlets) naming nearly every scholarship available. These books are updated every year.

A simple solution to a lot of advertising woes in the health food industry can be overcome easily. Thousands upon thousands of advertising dollars lie dormant in companies that will pay up to 50 percent of the cost of store advertising for the mere mention of their name in the ads. As with scholarships, there are certain requirements to be met. What better way can you think to stretch your advertising budget than through cooperative advertising?

Companies do insist that their products be featured in such ads but if you handle the products in the store, why not put them in the papers, on TV, radio and billboards? They are advertising along with you and your sales will show a definite increase through cooperative advertising.

We have co-opted a radio program on a weekly basis for some years now and the program has brought comments from hundreds of our customers—all positive.

How can you know what companies will do cooperative advertising? Enter the ever helpful, all knowledgeable company representative. This knight in shining armor can provide a full disclosure of the cooperative advertising policies of their and probably several other companies... The better you know your company representatives and treat them with the trust they deserve, the more help you will get, the greater your knowledge will become and the faster your business will grow. A truly knowledgeable representative is a jewel in the crown of the industry.